Selling Brand Name Products on Amazon - Interview with Bhavesh Primalani

Grab your drink and get ready. This is the caffeinated hustle, the best place to learn about entrepreneurs and FTS and life expert advice and guest interviews to launch your business and NFT journey further than you ever imagined. Now, here's your host, entrepreneur, coffee fanatic, and founder of the NFT project, caffeinated creatures, Ben Carson. All right, welcome back to the caffeinated hustle. I'm your host, Ben Carson. thanks for stopping by. Today, we've got a very special guest, his name is Bhavesh. And he's a 21 year old entrepreneur who started his journey in high ticket sales, and has now moved on to e commerce and mainly same products on Amazon Vash. Welcome to the show. Appreciate it, Ben, thank you for having me. Absolutely. So first, I just gotta give a shout out. Because you know, you've got two mad patients, we spent probably 20 minutes just trying to get Knology rough some days remote podcast, or it's a journey. It is a journey, man. I mean, like, I don't know, I don't know about you, but a lot of the podcasts that I've seen online, you know, they've mainly been like, in person, right? And they haven't experienced like, these types of like, you know, with the mic or with the camera, or whatever it is. It's technical difficulties always happened. Yeah, absolutely. But yeah, you're hung it out. We're in it to win. Let's just knock it out. So, yeah, man, I'm looking at your website. And you know, like, I'm pretty excited about this. But you know, for the listeners that can't look online, what you started beginning, tell us a little about yourself, like, where you come from? And just where you started with this, your whole journey? Absolutely. Absolutely. Yeah. So my name is provisioner Lonnie, I was actually born abroad. So I'm not actually from, you know, North America, where a lot of your audience is probably from, I was born in Hong Kong, China. So you know, we're like China, but like, we're also an island in China. If you guys don't know what that is, I actually decided to go to school as an international student out in California, because I wanted to pursue my education. However, six months in, you know, school is really not for everybody. And I'm not promoting dropping out by any story, you know, but, you know, it just wasn't for me, and I just wanted to, you know, kind of see what I can do, you know, beyond school, you know, so I started getting into something called High Ticket Sales, you know, I had e commerce always in the back of my head, you know, because you know, which which kid out there, which 18 year old kid is not talking about Shopify drop shipping and, you know, flipping products from China. But, you know, that's how I really started my career and entrepreneurship, you know, actually gone to high ticket sales, I took a few courses to a few mentorship programs, one of my maintenance mentors, were actually Dan Locke, I'm not sure if you know, everyone is really familiar with that. But, you know, he's, he's a pretty, he's from Hong Kong, too. And that's really how I kind of resonated with him. You know, honestly, every single guru on the internet has some shade, you know, thrown on them and stuff like that. But he did teach me a lot. And then eventually, I kind of did sales, I kind of milk that out for like, two years. And then I kind of got a bit, not tired, but I kind of felt like I was being like, undermined for my clients. And I kind of felt like there was something beyond that, because I was working crazy hours. And I felt like, as much as you can make your own schedule, I felt like I was always constantly working on I wanted to kind of make money more on the passive side over an active side, which is how I actually got into E commerce. So I've been in the Amazon FBA space and the E commerce space, since the past just over a year and a half now, mainly, a lot of learning a lot of you know, basically, finding out what works, what doesn't work. You know, in Amazon FBA, we have like millions of different business models, you know, you can sell books, you can sell us products, you can sell your own product, you can sell brand name products, you know, you can kind of launch your own private label brand, you know, so I kind of like explored all those routes. And then the reason for why I should go into Amazon over Shopify, because Shopify is a place where you got to start from the ground up with Amazon, you have, you know, I mainly sell brand new products on Amazon, right? So, pretty much on Amazon itself, what I could see is that you can just kind of like get into the marketplace and kind of make, start making money right away, plus the longevity of the business model, like you know, which Tom, Dick and Harry, you know, which family does not buy products on Amazon. So I kind of saw the longevity of that rather than just doing you know, pumping down stores, and having to think of new products rather than, you know, selling products all year round. So that's really my story of how I got started with Amazon. And you know, kind of like a quick background about me as an entrepreneur as well. Yeah, for sure. I love that story, too, because you didn't just start out with success, but you didn't give up either. I mean, every real entrepreneur out there is gonna have setbacks and you just got to get through them and you just kept bouncing. So let's start with high ticket sales. Were you selling your own course we're doing affiliate marketing where were you going down that path? In terms of high ticket sales, I was actually selling other influencers coaching programs and courses and stuff like that. So I worked with a few fitness influencers, I worked with a few ecommerce influencers I work with you know, people in the Amazon FBA space as well. So I was mainly selling other people's programs and you know, like coaching programs and stuff like that. That's cool. Yeah, there's definitely a massive market out there for that but I kind of like that you move past that it just it wasn't for you. You knew that you distance didn't grind it out just because it's money it's it's got to be money but it's got to actually resonate with you got it. enjoy what you're doing. It's just a grind. There's no point to be an entrepreneur just get a nine to five at that point. Exactly. I think you get to a point where like, you know, you're making all this money, but your happiness kind of weighs out more than, you know, more than just making all this money. And I mean, because if you're making money and you're working crazy amount of hours, and you're just like, frustrated and what you do, it's not going to work in the long time, you know, it's not going to work in the long term, right? And here's what I realized is that I can grind it out as much as I can, you know, for the moment. But if I actually want to go beyond this, two years down the road, I'm gonna regret all the time that I spent, and just making all this money being miserable, rather than making, let's say, even significantly less money, but just be more happier. Yeah, that's, that's so well said. Yeah, I used to do finance. And my mentor literally told me, the first thing I think about is longevity, because you're gonna burn out when it's just about money, it's going to, it's going to affect you in very bad ways. So, alright, well said, let's, let's move over to Amazon. Because, you know, I'm really thinking that there's gonna be some value here from all sides. But we got to start with the basics, and we'll hit some advanced stuff. So how hard is it to get on to Amazon FBA? That's a really good question. You know, I get a lot of people on my tic tock on my social media, even in my DM, just be like, Yo, this market is saturated, and there's no way that you're making money, right. But what I realized is that there's no such thing as saturation in a business. Okay, for example, in a in Amazon FBA, there's only saturation in a product right? In Amazon FBA, we have a list of sellers who actually sell a product for so for example, if someone if there's 20 people selling an air pod case, for example, you know, that product is definitely going to be hard to sell for you to come in and snipe all these 20 sellers, you know, because chances are they've been on the listing, or they've been selling this product longer than you have. However, you know what I've recently done. And I'm actually testing a new store right now literally, right now, I'm testing a new store on a listing on a product, which has less than three sellers, right. So that's an unsaturated product, because a lot of people don't know about it, but there's a lot of demand for the product to me. So now I'm one of the new kids on the listing. But there's something called also winning a Buy Box, when you win the buy box, it's over. Because once you win the buy box, you get 82% of the sales. So when it comes to saturation, when it comes to how hard is it to get in the market? What I think people are actually focusing on is how hard it is what people need to start focusing on is how to go into the market and an untapped weight, which is doing untapped product research. Very interesting. Okay. I mean, you just, you threw out some buzzwords here, we got to we got to unpack a little bit. So we got to box, you said Buy Box. Like if you don't I don't do Amazon. So I have no idea what that means. But that sounds that sounds very sexy. So okay. Okay, in the, in the simplest terms, right? When you look at an Amazon listing, let's just say you want to buy air pods, right? There's a box, which says buy now add to cart and you can and your your card details will automatically fill in, right, then there's another small box under that thing, other sellers, and then they'll give you a number like 11 or something like that. Some of them have a cheaper price, which is why people actually go through there and they say, Oh, if I can save $2 Why would I say that? You know, because people do. There's so many people shopping on Amazon, like you can't even count at this point. And I mean, like every single family shops on Amazon, at least, I think at least 75% of the American household literally has an Amazon Prime account or an amine. So that's pretty much what it is. It's like the domination that square that square thing you right there is a domination of of the listing, right? So you can it's like an easy, quick checkout type of thing. And then you have access to another like a list of sellers who you can also buy from but usually chances are people want to be quick on Amazon Amazon's for convenience, right? So people just hit the first button Add to Cart boom, you know, it's coming next day in the morning, you know, prime is good shipping to you next day in the morning. So that's basically the easiest way I don't want to get too technical on what the buy box is how to win it and stuff like that. But that's basically what the buy box is. That's just like it's convenient to me. But for an Amazon seller, that's the buy box like that's that's like that's like the pyramid that's like the cream of the crop type of thing. Interesting. Okay, yeah, I got five kids. And I'm pretty much buying on Amazon daily because I forget something and it's just Yep, pick up my phone and touch the button move on. So that Buy Box sounds very important. So as a seller, let's talk like a Shopify store. Let's compare Shopify to Amazon. I've got a Shopify store. I've got to pay for SEO for marketing and stuff like that. So you have to provide a product. But Amazon has their own ecosystem for ads. Correct? Correct. So So is it just whoever's willing to pay the most wins? Or is it also based on seniority as a new seller? Can you just show up and lose money to get to the top and then raise your prices? Or is there it just doesn't work like that, like, you can just buy your way into the system? But I'm gonna be honest with you, I've never spent $1 on ads selling on Amazon. Wow, that's amazing. I've never even heard of Alright, you got to unpack that a little bit because I've never like I've seen so many YouTube videos of people that sell on Amazon and it's never mentioned that they don't spend the money on ads. So in Amazon, we have something called in Shopify. You know how you have like Facebook ads you have tick tock ads, you have Google ads, right? So Google ads or PPC, right? Basically, what Amazon has is a PPC platform where you can launch your ads, right. However, what the business model that I'm currently doing, I mainly focus on brand new products and brands have already established a listing on Amazon, right. So therefore, I don't need to really do the marketing. There's also something called a BSR, which is the best sellers rank, I'm not sure as a consumer, if you would scroll all the way down to the screen and see what the BSR is. But typically, if the BSR, which is the best sellers rank is under 100k, the product has a lot of demand. Therefore, if you win the buy box on that product, you're in a very, very good spot of selling that product. So when it comes to ADS, people use PPC on Amazon in order to launch their own product. So it's kind of similar to Shopify, if you want to launch, for example, what's like a trending product, like I'm like that back that spinal back cord product, which you like lie on, and you can kind of like, straighten your back type of thing. That's like a new product, you know, no brand is actually selling that you know what I mean, that's like your own brand. It's the same thing, you can launch your own brand on Amazon, launch, pay per click campaigns and get sales from it right, you can do the same with what I do. But I rather just take an organic route and making it happen and waited out and just a little bit longer. You can kind of like boost your listing and stuff like that. But I've honestly never looked into that. Because from what I've been doing, so far, it's working. I mean, I just wait a little bit of time, I lower the price, I had the best shipping methods, I use Amazon FBA as a shipping method, you know, and I kind of do all these things to win the buy box. And then from there now it's like it's wrapped in I mean, once once you win the buy box, you get 82% of the all sales so that if that singular listing or that singular product was making 40k in revenue, you're hypothetically making 80% of all that revenue. And there are different apps like Jungle Scout Helium 10, for you to be able to see how much money that listing is making. Wow, that's, that's it sounds very interesting, because it sounds a lot less involved than trying to start a Shopify store from zero to 100. There are so many steps and like you said, Amazon's so established, everyone trust you, because they trust Amazon. That's a very unique, exactly like that. That's another another thing is that, you know, when you look at a place like Shopify, when you look at building your own brand, the first location, which you talk about is China, right now, in 2022, people have noticed that products from China are just not it. People don't want to buy price in China. So another, like fun fact about me too, is I've never used China in this entire process. I'm using local suppliers based out of US based out of Canada, you know, local suppliers who are in our area, who can actually who are actually authorized distributors for different brands, and I buy them in bulk and slip out on Amazon. Okay, so let's, let's talk about someone new that wants to get into this, obviously, there's some details, we're not going to just drop in a podcast to get to 100. But, you know, you probably need what you need an LLC, you need some sort of reseller license, what's a startup cost to do something like this to give this a shot? I'd say if you have at least $1,500 set aside, you should be good. But the more the better. Because at the end of the day, the more money you put in product, the better return the difference which Another major difference, I would say with Shopify and Amazon would be the Shopify margins are a little bit more healthier, you know, we're looking at margin of Shopify, maybe 25, and 35%. And I've tick tock organic has come into play, right. So pretty much like you can get margins for up to 45%. I know my friend actually down in Miami, he does all of the stores are like 50 to 60% margin students, things are organic, it's crazy, you know what he does. But when you look at Amazon, when you look at Amazon, wholesale, and when you look at Amazon arbitrage, you're looking at profit margins of north of 15%, maybe like 15 to 25% 25%. If you're lucky, you know what I mean. But that's, that's really what I see. Because you have a lot of costs, because Amazon fees are kind of high and stuff like that. But when it comes to a beginner what they need to get started, they need an LLC, they need a resale certificate from their state, they would pretty much need, you know, the basic stationery tools like you know, like tape boxes, a cutter, they will need a printer and stuff like that. So that's like all the basic stuff. And then they wouldn't get it. Like my method is that they don't get into wholesale directly. They actually stores retail stores, which is something which I talked about, but it's also something which I don't really preach because I think that's a very, very short term business model. That basically what I teach, for example, like my students, I had them go into retail stores first, buy products from my price brand and price from retail stores, see if they sell well on Amazon and then eventually source them in wholesale, you know, so that way they're not putting, you know, $2,000 and getting, you know, like what if it's a flop for the product right now where they're only putting maybe 100 or $200 and hopefully they make that money back or they see that it's selling like crazy and then once they know and they have a proven concept of that selling like crazy. They'll go and source it and wholesale. Okay, so You know, I've definitely seen some tiktoks of, you know, going to Marshalls and try and find some products. And then flipping on Amazon, there's a lot of naysayers for that strategy. So how about to First off, this is not financial advice. So everything he just said, You got to consult your local lawyer do it the right way. This is just how it's worked. Best experience. But to add some credentials to this, you've done this personally, revenue wise doing this style. I mean, you've done it for what you said 18 months now. Yeah. So what do you think ballpark on revenue? For doing this strategy that most people say is saturated and can't be done? You mean, arbitrage? Do you mean wholesale? What you just described the beginning strategy and pretty much go to Marshalls. Um, I think in terms of like, revenue, you me personally, like I'm being honest, right? This is this is me personally, right. As you said, it's not financial advice or anything like that. Me personally, I've had around a 330 500 to $4,000 in profit per month, just doing arbitrage, you know, and that's on a very small scale, you know, because it's definitely possible, but it's also exhausting, because, you know, you got to go to the mall in the mornings as well, to clear out the stores, because that's really when the stock hits and stuff like that, you know, so in terms of revenue wise, that can vary, but in terms of profit numbers, like we're probably looking at, you can make an extra three to 4k Realistically, if you're hustling, like, at least maybe 30 to 35 hours a week, though, yeah, you're you're drinking a lot of coffee doing that hustle. I mean, there's, there's money there. But that's, I mean, that's what you said, that's kind of step one. So they get the foundation down, they understand how Amazon works, they start making money, they earn the right to go to the next level, what's the next level look like? The next level from arbitrage. So from sourcing from retail stores actually finding a product that sells consistently from these retail stores, and then eventually sourcing them and wholesale, right. So, for example, like in your city, you definitely have local wholesalers, local authorized distributors, who you can actually contact and who actually has access to the product, you know what I mean? So you pretty much have, you know, for example, like a dove supplier, you know, there's definitely a DME supplier in your area, who you can contact and see what price, you know, that they can give it to you at. And also you can access their catalog. And with their catalog, they have a bunch of different profitable products, bunch of different different brands, which you have to do your due diligence of running your data, running your charts, before you actually purchase them. Yeah, and that's, I love that model. Because yes, you can make more margin with a brand new Shopify store. But the hands off, I mean, once you send these products into Amazon, like you're pretty much done with it, you've set the foundation, right. And now it's just I mean, there is no real passive income. But this is pretty close, I just, I relate this to Prem demand a lot, because you can be very hands on or you can set it all up ahead of time. And then you can use a supplier that basically does the rest of it, it's I mean, it's not passive income, but it's very, very close. So that's exactly I mean, like, at the end of the day, if you just kind of take, let's just say you purchase maybe like 200 units, for example from from a wholesaler, right, you take maybe two or three hours to package the goods and send them to Amazon. And keep in mind, some of your wholesalers actually do them for you, you know what I mean? I actually, I actually recently started a distribution company to where, you know, people can buy out my deals as well, that, you know, products that I have in my own warehouse, you know, in stock, which, you know, daily, people can buy, to flip on Amazon, right. And some of your wholesalers are actually good enough to actually prep and ship the products to the Amazon warehouse provider, you give them all the details, provide, again, the shipping labels, you give them the FN SKU labels, and, you know, all the identification for your shipment, they'll do it for you, and they'll send it directly into Amazon. That way, you're not going to look into products sometimes, you know, like, at some point, I remember, you know, when I didn't have you know, all this tangible like these warehouses and you know, these prep centers and stuff like that I was actually in my own place sending in these products and I mean, but you get to a point as well where your wholesalers will just do it for you, you know, so you never see the product. So at this point in your career, are you seeing any products or after inspection to make sure you want to do a deal? Is it going through someone else where you're pretty much not involved at this point? For me personally, this is like a personal thing, right? Is that I prefer to see my products and I prefer to give it to either my employees or even myself to ship it to Amazon right just to make sure because I'm at a point where my account is at a really really good like ratings you know has a lot of ratings you know people have bought from our store I'm sure you know people were watching this podcast I probably involved in my store I stopped daily products. I mean, I still like soap and stuff like that on Amazon, you know, I mean so I definitely like think that people have actually bought my products people who I know and you know people who know me as well. They bought my products I'm at a point where I don't want to ruin the reputation that I have for my Amazon store. You know what I mean? I want to make sure I'm having these four or five star ratings so more people will actually buy from me and it's also you know, it all comes down to the buy box is easier to win the buy box so more ratings you have the higher chance you have to win the buy box as well. Okay, so I know the answer this, but I'd like you to explain to the community because I think there's gonna be a lot of people questioning this thing. Why do people? Why did these distributors not do this themselves? Why do they sell them to someone like you? I think the main answer would be that they do not want to take one the risk, right of making, you know, seeing if the product will sell or not. And two, I think that they want to kind of like, like cash out, and they don't want to wait for pretty much them to kind of get paid from Amazon, because Amazon takes a long time to pay. You know, I mean, Amazon takes, you know, for six weeks, they're going to pay you at some point. So I think they don't want to risk that, first of all, and I don't think like they want to hold their pain. And they're just like, get it, get it up and running and kind of just like, get rid of the goods as well. Okay, yeah, I was actually going a different way. I was just thinking their quotas, it doesn't help them with Amazon did have to sit on it, they have to sell it and move on. But I guess it's kind of similar what you said. So that, yeah, I think there's always opportunity there. So let's talk about startup costs for this, you've built the foundation, you've proven that you're making a couple 1000 a month at least we're doing this arbitrage thing, your time to step up. You've earned that right? What does it take to take this plunge. So you're looking at per shipment, I would say, a shipment of maybe like 200 or 300 units, you're probably looking to put down at least 1200 to 1500 minimum per shipment. For we're looking 200 or 300 units. That's that's from my measurements from what I've seen. And this includes, you know, all shipping and all that stuff as well. But if you really want to have a realistic budget set aside to do wholesale, you're looking at north of $5,000 a month, like minimum to actually put into product. And you said Amazon pays you four to six weeks is that from the time your your merchandise has been received by Amazon or once it's sold. So how long does it take, once you ship off to actually get it sold. As I said, it would depend on the listing and depending on obviously how fast the product moves, but typically it would take anywhere from three to six business days for your shipment to arrive Amazon. However, typically like you know, whenever you send in a shipment to actually do a facility transfer to so if you're a fulfillment center transfer, because you know, the product has more demand and another you know, place, but that doesn't mean your product cannot get sold while they're doing that, you know, so to receive your shipment, they will probably take three to six business days, sometimes even more depending on how flooded the warehouse is. But that's that's typically at the ballpark range of having your products sold. What happens if they lose a package for you? Do they handle that? Do they handle the returns and everything or how? So there's no involvement from you just getting that up, and then you're done. The good thing about actually selling and using FBA so fulfilled by Amazon is that let's just say for example, tomorrow, you know, you send in like this, this air pod case type of thing, you send it into Amazon, and they ship it to your customers, if the package is damaged, it's on them, they will take the handle, if you're if your consumer gives you a review, saying This product is terrible, because on the packaging and the packaging broke, Amazon will cross out that review and say this product was fulfilled by Amazon. And we take full responsibility of this, it doesn't affect you. So you're really taking less of a liability in this case. However, obviously, if your product for example, let's just say you're selling a liquid, you know, let's just say you're selling shampoo, and there's an expiry date, and then you send in a shipment that oh, this is expired, then that's on you. Yes. But in terms of customer returns, and refunds and all that stuff, like yeah, you may take a hit, but you're not really taking the hit in terms of you know, physically being involved in this whole process. Okay. And so personally, let's let's bring this back to some realistic numbers. Have you been able to make six figures doing what you've done? Yes, that's I mean, that's pretty much the the ideal side hustle is trying to get to six figures because at that point, you either have a very comfortable secondary income or you have enough that you can leave your job and start to pursue this thing. Exactly. And I mean, like we started a recent store literally, like me and my partner here we started a resale store just got a sale, but we're looking at like I don't know if people can see the numbers but we're looking at $689 and we started the store like nine days ago so we're looking at $689 at a 28% margin. So you know it's brings you consistent passive income if I don't do anything for this store for the whole month I'll be on track for making $1,500 in profit from lemme wholesale order, and how many stores do you have going right now? Currently, I have two stores. So one for my one for like a personal store, which is like the one which I have a lot of like reviews. And then I actually have this store as well which me and my partner are we're just like testing for our audience, honestly, basically, for our personal brand saying that like, Yo this thing is possible. Literally if you do pretty much what we kind of advise on our tech talks and stuff like that. You know, we're kind of like busting a lot of other people who say Amazon FBA is saturated, right? So that's one. And then I also have two partnership stores, because I offer something called Amazon automation to so actually have two partnership stores with, you know, clients who have invested into a service and we're just generating them passive income, and I have a percentage of the store as well. That's awesome. You're on all sides. And I feel like if you understand how to do it once, you could start a second store in a different niche altogether, but basically have multiple income streams from your same business almost because you're doing it just once you figure it out, you can just do it a lot better the second time around. Exactly. And keep in mind that like in Amazon, there's no niches you can sell every as long as you have the permit. As long as you have the brand approval to sell a product, you can sell everything and anything. You can sell Dunkin Donuts, coffee, you can sell dove body wash, you can sell lemonade, you can sell air pods, you can sell a phone all on one store. Now, that depends on you. You don't I mean, that depends on how niche down you want to be, you know, some people name their scores, like for example, cleaning supplies, they only do like cleaning supplies, you know what I mean? So at the end of the day, like it comes down to having you know, multiple niches which you can explore it you can test it and you know, you can see all right, cool, you know, like this health and personal care is like out the roof right now. Some people only get on Amazon just to sell seasonal stuff, Thanksgiving, Christmas, New Year's, you know, like, pretty much on these big festivals. They only sell during that time, Valentine's Day, and Halloween and stuff like that they sell only in those times of the year. I know a person literally right now. He's my friend. He sells on Amazon. He doesn't run $20,000 in profit a year and just sells eight days a year. Wow. Yeah, I mean, could Halloween 11 days giving whatever okay. Yeah, I mean, like, obviously, you know, like, basically just holidays. Yeah, basically, like, you know, like, and what I noticed as well about him is that he's very very niched out, you know, he's like a person who's like, I'm only gonna sell this because I only believe in this, you know, so he mainly sells like, mainly like, toys, right, and like costumes and stuff like that. Like, that's really all he sells. So, like the gifts niche. That's very cool. So I've heard a lot of let's talk about the downsides a little bit, because we're promoting this heavily on the upside. And, you know, every everything has two sides of the coin. So tell me some downsides. What's What should keep people from just jumping headfirst in this and dropping five grand just going all the way by themselves, just see if they can do it cuz they have the money? Well, I mean, you kind of set it right there. It's like the startup costs are relatively high for certain people, you know, some people want to start a side hustle with absolutely no money. So the startup costs are kind of like, Amazon is very, very pro their customer. So for example, like, as I said, if you if your liquid or something like that spills, you have a chance of getting your account banned. You know what it means. So Amazon's very pro customer, they love their customers like crazy. And then the last thing would probably be, you know, not knowing an indefinite date of how long your inventory is going to be sitting. And if storage costs rack up for a long time, then you're then you're also like a little bit in a in a hard financial position. And the last one is a risk of Amazon. For example, if your product sells really well, like keep in mind, you're not only competing with, you know, people, but let's say you're a seller, and I'm a seller, I'm not only competing with you, I'm competing with Amazon too. So Amazon sees a product which is selling really, really well brand name, they may or may not snipe you, in terms of your listing, they may come on the listing. And that's if Amazon comes in a listing for me personally in my head, it's like, it's like, I lost the product, I gotta break even from the product, I got to dispose a product. That's like panic mode. And that's happened to me like a few times. But at the end, like if I'm unable to actually see the products, like we have something called Keepa as well. And I'm sure if people are an Amazon seller, they would know that they would definitely know Keepa. And if you don't know Keepa, you're gonna check out Keepa as soon as you finish watching this podcast, because Keepa is a game changer. Keep us basically what Bates keeps basically tells us all of the data that's in a listing, so we put in a certain listing on Keepa. And we can see if Amazon has ever sold it. So I tell all my students, I tell my business partner, you know, my business partner tells me if Amazon's on the listing, if Amazon has ever sold this in the past, then we're going to we're probably not going to sell the product. But if Amazon probably made me sold it like two years ago and they never came back, then I may take the risk on the product. So that's another thing which every Amazon seller who's doing it on a bigger scale, has a fear of that. That's really what I can say. Okay, yeah, it was awesome. Awesome value there. Appreciate that spell the, I'm assuming that software, how do you spell it the keeper thing? You're J, K E pa. Okay. And just check that out. And that's clearly worth the money there. So, all right, I know we're running on 30 minutes. We'll probably wrap this up. But I think you brought up those four points and one of them I do have a question on if you change your mind, you send it in, you take a shot, it doesn't sell in the first month. Can you pay Amazon to send it back to you or you never get that product back and you're stuck with that bill? How does it work if it doesn't work out for you? So my method And my like, my take on that is if the product doesn't sell and you're really like, you know, in confident for the product that like, oh, like oops, like, you know, like it's not going to sell I made a mistake or whatever it is you can dispose the units, you can bring it back, what typically I do is either one, I sell it to liquidation, some sort of a liquid local liquidation store, where they like buy in bulk, and they resell in bulk as well. The second thing is Facebook marketplace full blown Facebook marketplace. And third would be my last option because of the fees. eBay, you know, eBay is a big thing where you can sell a lot of bulk stuff too. And you can kind of get rid of it, breakeven with it. Get your money back and reinvestment in other products. You know, something bad's gonna happen, you know, at the end the day like, this is a business, you know, like, we're not we're not, respectively we're not running a charity. You know what I mean? So, at the end of day, you got to pretty much understand that this is a business, you know, you're going to lose money. You're going to have upsides, there's going to be downsides, but every single business has one, for sure. But yeah, that's cool. That's also nice to know that you're buying those massive pallets of unused merchandise. You're probably just buying leftover Amazons that didn't sell and it's you're not gonna be able resell those on Amazon a second time. It's not gonna work out for you. Most likely. That's exactly yeah. Yeah, but Well, professionals has been awesome. Where can people find out more about you? You can check out my website, the best pro milani.com You can hit me up on Instagram. I'm pretty big on Tik Tok, too. Those are my top three platforms. Honestly, you can DM me, you can text me you can follow me, you know, follow our content. And you know if you guys have any more questions, let me know on my Instagram and you know, I'll get back to you. Yeah, for sure. We'll put all those links in the show notes and professional really appreciate you coming out. The last question we ask every guest is what's your favorite caffeinated beverage? I got Dunkin right here. We got an iced latte right here. Double Double pumps of caramel, half and half and less likes. There you go. Well, that's how you get the best you heard it here first. So profession. Appreciate your time. We'll talk to you soon. Thanks for listening to the caffeinated hustle. Sponsored by caffeinated labs LLC. For more information or to connect with Ben, check us out online at caffeinated labs.io. Or email us at support at caffeinated labs.io. Be sure to subscribe so you never miss an episode. Or give us a follow on social media by checking the links in the description. We'll see you next time.